📺 "1984" Commercial Airs

Apple's "1984" commercial aired during the third quarter of Super Bowl XVIII on January 22, 1984. Directed by Ridley Scott and created by advertising agency Chiat/Day, the dystopian 60-second spot alluded to George Orwell's novel and positioned the upcoming Macintosh as a tool of liberation against the conformity represented by IBM. It is widely regarded as a watershed moment in advertising history and is consistently ranked among the most influential commercials of all time.