Event of timeline "Apple "
📺 "1984" Commercial Airs
Date
22 Jan 1984
Description
Apple's "1984" commercial aired during the third quarter of Super Bowl XVIII on January 22, 1984. Directed by Ridley Scott and created by advertising agency Chiat/Day, the dystopian 60-second spot alluded to George Orwell's novel and positioned the upcoming Macintosh as a tool of liberation against the conformity represented by IBM. It is widely regarded as a watershed moment in advertising history and is consistently ranked among the most influential commercials of all time.
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