Apple 

Events and people that marked the history of one of the companies shaping our present.

38 events covering a total of 18.416 days over 2.631 weeks, 606 months and 51 years.
Years/Compact Updated: 13 May 2026 Auto-scroll Sharing Board Featured Cover @lor•••••••oni
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🧑🏻‍💼 CEO — Tim Cook — 24 Aug 2011 - 31 Aug 2026 — 15 years
“Tim Cook became Apple's CEO on August 24, 2011, succeeding Steve Jobs. Cook had joined Apple in March 1998 as senior vice president for worldwide operations…
🧑🏻‍💼 CHO — Johny Srouji — 20 Apr - (ongoing...) — 2 months
🧑🏻‍💼 SVP Services & Health — Eddy Cue — 1 Jun 1989 - (ongoing...) — 37.1 years
“Eduardo H. "Eddy" Cue (born October 23, 1964, in Miami, Florida) is Apple's Senior Vice President of Services and Health. He joined Apple in 1989 and was…
Tim Cook to become Apple Executive Chairman, John Ternus to become Apple CEO — 20 Apr
“CUPERTINO, CALIFORNIA, Apple announced that Tim Cook will become executive chairman of Apple’s board of directors and John Ternus, senior vice president of…
Johny Srouji named Apple’s Chief Hardware Officer — 20 Apr
“CUPERTINO, CALIFORNIA Apple today announced that, effective immediately, Apple executive Johny Srouji will become chief hardware officer. Srouji, who most…
 50 years of thinking different. — 1 Apr
“At 50 years, it’s only natural to look back. But Apple has always looked forward, building tools and delivering experiences that enrich people’s lives. As we…
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📣 "iPhone Air" Presentation — 9 Sep
“The iPhone Air was introduced as part of the iPhone 17 family in September 2025, replacing the iPhone Plus line from previous years. Characterized by an…
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📣 "Apple Vision Pro" Presentation — 5 Jun
“Apple Vision Pro was unveiled on June 5, 2023, at WWDC, marking Apple's entry into a new product category for the first time since the Apple Watch in 2015.…
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📣 "Apple Silicon M Series" Presentation — 10 Nov
“On November 10, 2020, Apple announced the first Mac computers powered by its own custom-designed ARM-based processors, marking the beginning of a two-year…
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🧑🏻‍💼 Jony Ive — 1 Sep 1992 - 27 Jun 2019 — 26.8 years
“Sir Jonathan Paul Ive is a British-American industrial designer who served as Chief Design Officer at Apple from 1997 to 2019. He joined the company in 1992…
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📣 "iPhone X" Presentation — 3 Nov
“The iPhone X (pronounced "ten") was Apple's commemorative smartphone marking the tenth anniversary of the original iPhone. Announced in September 2017 and…
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📣 "AirPods" Presentation — 7 Sep
“AirPods were introduced on September 7, 2016, alongside the iPhone 7, which controversially removed the traditional headphone jack. The wireless earbuds…
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📣 "Apple Watch" Presentation — 26 Jun
“The Apple Watch was unveiled in September 2014 and released on April 24, 2015, marking Apple's entry into the wearable technology market — the company's first…
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🪦 Steve Jobs Dies — 5 Oct
“Steve Jobs, co-founder and visionary leader of Apple, passed away on October 5, 2011, at the age of 56, from complications related to a pancreatic…
🧑🏻‍💼 CEO — Steve Jobs — 1 Jan 1997 - 24 Aug 2011 — 14.6 years
“Steve Jobs returned to Apple in 1997 following the NeXT acquisition and was officially named interim CEO in September of that year, later dropping the…
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"Apple A4" Presentation — First Apple-Designed Chip for iPhone — 7 Jun
“The Apple A4 was the first system-on-a-chip (SoC) designed by Apple, debuting in the first iPad in 2010 and later used in the iPhone 4 and iPod Touch. Built…
📣 "iPad" Presentation — 27 Jan
“The first iPad was presented by Steve Jobs on January 27, 2010, as a device that filled the gap between a smartphone and a laptop. The original model featured…
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📣 "Apple TV" Presentation — 9 Jan
“Apple TV was introduced alongside the iPhone at Macworld 2007 as a set-top device designed to bridge the gap between iTunes content on a computer and a…
📣 "iPhone" Presentation — 9 Jan
“On January 9, 2007, Steve Jobs unveiled the first iPhone at the Macworld convention in San Francisco, describing it as three devices in one: a revolutionary…
Apple Becomes "Apple Inc." — 1 Jan
“In January 2007, Steve Jobs announced that Apple Computer, Inc. would be renamed Apple Inc., reflecting the company's ongoing expansion beyond personal…
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⭐ Steve Jobs Delivers "Stay Hungry, Stay Foolish" Speech at Stanford — 12 Jun
“Drawing from some of the most pivotal points in his life, Steve Jobs, chief executive officer and co-founder of Apple Computer and of Pixar Animation Studios,…
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📺 "Switch" Ad Campaign Launch — 9 Jun
“Apple launched the "Switch" advertising campaign in June 2002, succeeding the iconic "Think Different" campaign. The ads featured real people who had switched…
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📣 "iPod" Presentation — 23 Oct
“The iPod was unveiled by Steve Jobs on October 23, 2001, as a portable digital music player with a 5 GB hard drive that could hold 1,000 songs. Developed in…
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📣 "iMac" Presentation — 7 May
“The first iMac, introduced on May 7, 1998, was a groundbreaking all-in-one computer designed by Jony Ive that stunned the industry with its translucent,…
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🧑🏻‍💼 CEO — Gil Amelio — 1 Jan 1996 - 1 Jan 1997 — 1 year
“Gil Amelio served as Apple's CEO for approximately 500 days in 1996–1997, during one of the company's most difficult periods. He oversaw the critical…
📺 "Think Different" Commercial Airs — 1 Jan
“Apple's "Think Different" advertising campaign debuted on September 28, 1997, shortly after Steve Jobs returned to the company. Created by agency…
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Apple Acquires NeXT — 20 Dec
“On December 20, 1996, Apple announced the acquisition of NeXT, the company Steve Jobs had founded after leaving Apple in 1985, for approximately $429 million.…
🧑🏻‍💼 CEO — Michael Spindler — 1 Jan 1993 - 1 Jan 1996 — 3 years
“Michael Spindler, known as "The Diesel," served as Apple's CEO from 1993 to 1996. Under his leadership, Apple formed the AIM alliance with IBM and Motorola in…
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🧑🏻‍💼 CEO — John Sculley — 1 Jan 1983 - 1 Jan 1993 — 10 years
“John Sculley was recruited from PepsiCo by Steve Jobs in 1983 with the famous pitch: "Do you want to sell sugar water for the rest of your life, or do you…
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📣 "Macintosh" Presentation — 24 Jan
“The original Macintosh was launched on January 24, 1984, at a price of $2,495. Conceived in 1979 by Jef Raskin and later reshaped by Steve Jobs, the Macintosh…
📺 "1984" Commercial Airs — 22 Jan
“Apple's "1984" commercial aired during the third quarter of Super Bowl XVIII on January 22, 1984. Directed by Ridley Scott and created by advertising agency…
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🧑🏻‍💼 CEO — Mike Markkula — 1 Jan 1981 - 1 Jan 1983 — 2 years
“Mike Markkula was one of Apple's earliest investors, providing $250,000 in funding that was essential to the company's incorporation in 1977. He served as…
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🧑🏻‍💼 CEO — Michael "Scotty" Scott — 1 Jan 1977 - 1 Jan 1981 — 4 years
“Michael Scott was Apple's first CEO, brought in by Mike Markkula in February 1977 to manage the growing company. He oversaw Apple's transition from a garage…
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📣 "Apple II" Presentation — 16 Apr
“The Apple II was presented at the first West Coast Computer Faire on April 16, 1977, and went on sale on June 10 of that year. It was among the first…
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📣 "Apple I" Presentation — 11 Apr
“The Apple I was an 8-bit personal computer designed by Steve Wozniak and released by the Apple Computer Company in 1976. Wozniak demonstrated the first…
🏛️ "Apple Computer Inc." is Founded — 1 Apr
“Apple Computer Company was founded on April 1, 1976, by Steve Jobs, Steve Wozniak, and Ronald Wayne as a business partnership in Los Altos, California. To…