📺 "Think Different" Commercial Airs

Apple's "Think Different" advertising campaign debuted on September 28, 1997, shortly after Steve Jobs returned to the company. Created by agency TBWA\Chiat\Day under creative director Lee Clow, the campaign featured black-and-white images of iconic 20th-century visionaries such as Albert Einstein, Martin Luther King Jr., and John Lennon. Narrated by actor Richard Dreyfuss, the "Crazy Ones" TV spot celebrated rebels and nonconformists, and played a key role in Apple's remarkable corporate turnaround at a time when the company was within 90 days of bankruptcy.